While some people enjoy the costumes and horror movies the most when it comes to Halloween, our favorite part of the spooky season is easily the candy. Every year, companies invent new and delicious ways to spice up our candy bowls, and this year, Hershey’s taking the crown with their new lineup of “Hersheyween” products.
The company is rolling out over fifteen new products starting this week, featuring every kind of treat you might want to hand out to trick-or-treaters. On the fruitier side, they’re introducing new Halloween-shaped Jolly Rancher gummies, including mini snack sizes, along with a stand-up bag filled with an assortment including Sour Strips, Twizzlers, and Jolly Rancher gummies.
But chocolate’s where it really counts, and they’ve got no shortage of it this year. In addition to bringing back their iconic Reese’s pumpkins, now available in a 110-count package that comes with a special pumpkin bowl, they’ve also got a new Kit Kat products, Count & Witch, that reimagines the classic snap-apart bars in the shape of a witch and a vampire. Also arriving are fang-shaped cookies and cream bars, as well as a Halloween All-Stars assortment featuring eighteen full-size, limited edition Halloween shapes and flavors.
“Our Halloween leadership is earned long before consumers walk into a store,” said Hershey’s Katie DeCapria. “It comes from spending the entire year studying shopper behaviors, tracking emerging trends and understanding what people want from the season. Those insights guide how we show up for Halloween—making sure our Hersheyween lineup delivers something for every taste, tradition and occasion.”
If sweet isn’t your vibe, there’s also plenty of saltier treats ready for you to snack on. Two new Pirate’s Booty packs, featuring their signature white cheddar puffs as well as ghost and monster shapes, are hitting shelves, along with specially themed SkinnyPop packs, and Reese’s Sweet & Salty, snack sized packs featuring dipped animal crackers, dipped pretzels, and filled pretzels. To top it all off, they’re introducing three new varieties of LesserEvil treats as a part of the clean snack’s new holiday line: pumpkin spice popcorn, spooky spaceballs (cheese corn puffs), and Halloween-themed versions of their regular popcorn.
Hershey’s new Halloween products are available in stores now.
