Much like Angry Orchard did last year, Pabst Blue Ribbon is bringing one of our favorite slashers to the world of alcohol. They’ve announced a new collaboration with Jason Universe, bringing the Friday the 13th legend to their new Halloween packaging and revealing a whole host of limited edition merchandise.
The new PBR packaging features a life-size Jason mask on its side, which fans can cut out to use as their very own Halloween costume. There’s no special flavors or anything to go with the packaging, but Jason seems like the kind of guy who’d enjoy a PBR anyway.
“Pabst and Jason are two American icons that have each played their own part in Halloween fun for generations, so bringing them together just made sense,” says PBR’s Zac Nadile. “We turned a 12-pack into a Jason mask and, in the process, solved that all-too-familiar problem of figuring out a last-minute Halloween costume. Cut out the mask, or just wear the whole box on your head…either way, you’ll likely still have one of the best costumes of the night.”
But that’s not all PBR has in store. Beginning next month, they’ll be traveling around the country for various Jason-themed activations, beginning with nightlife events at this year’s New York Comic-Con. They’ll also appear at The Fest in October, where they’ll have Jason-themed PBR swag on hand, and on October 15, they’re hosting watch parties for Crystal Lake, the new Peacock series starring Linda Cardellini as Pamela Voorhees.
Other capsule merchandise will be hitting shelves in the near future, and fans will be able to spot the new collab in liquor stores and retail locations by identifying new six-foot standees of Jason, wielding his signature machete as it spears a fresh can of PBR.
The new PBR x Jason Universe twelve pack is rolling out in stores now.
