Ever wanted to steal Ice Nine Kills frontman Spencer Charnas’s sense of style? Well, now you can, because the metal mastermind has just launched Pretty Evil, a new collection of makeup and other products designed to “redefine high-performance personal care and cosmetics for those who live for the limelight… or the moonlight.”
Available now, the launch includes four brand-new, specially formulated products:
DIE-LINER – Define and accentuate eyes. Die-Liner in RAVEN is a rich, high-pigment black eyeliner designed to make a statement. This unisex eyeliner delivers intense, long-lasting color that won’t fade – a versatile product everything from a natural look or while performing.
LIQUID LIPSTICK – Full-pigment liquid lipstick for those that aren’t afraid to stand out. Formulated to last all day, this unisex formula delivers bold, saturated color that lasts through every adventure or performance. Goes on as a smooth liquid, dries to a comfortable, matte finish.
WELCOME TO HORRORWOOD EYESHADOW PALETTE –Create limitless looks with this universal eyeshadow palette designed to break beauty rules. WELCOME TO HORRORWOOD contains 15 versatile shades to create looks from wearable natural, smoky to vibrant eye-catching styles. Featuring high-pigment matte and shimmer shades.
DEVIL’S ‘DO – GRIM GRIP –You’re going to have to give the Devil his ‘Do with this high hold, high shine pomade. Its hybrid formula has the instant flexible forming of a wax, with the perfectly set look of a gel. Having a scent profile reminiscent of secluded woods by the sea, you’re sure to raise more than just some eyebrows. The firm hold will keep you looking sharp through even the most violent of nights.
“The passion and care we put into Ice Nine Kills is reflected back in the unwavering support from our beloved Psychos,” Charnas said. “We’ve launched Pretty Evil with careful consideration. I consulted with high-end industry pros, undertaking a meticulous dismemberment process to ensure this is built to last. Would I be caught dead in Pretty Evil? Absolutely. And so should you.”
The brand has also released a special short film to launch their first wave of products, introducing Charnas and Pretty Evil in a Twin Peaks-esque murder mystery setup — because it wouldn’t be a Charnas project if it weren’t totally theatrical and over the top.
All four items in Pretty Evil’s debut collection are available to purchase now on the brand’s website, and you can watch the introductory short film below.
