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Official Trailer, poster: “THE LORDS OF SALEM”

by: Samuel Zimmerman on: 2013-02-05 00:23:05

Rob Zombie’s occult-laden latest is fast approaching and its official trailer suggests something of a departure. 

There’s a perception of the average Rob Zombie movie, that it wallows in a white trash hell and that it’s gratuitously gritty and confrontational throughout. LORDS OF SALEM, however, since its TIFF premiere and mesmerizing first trailer has an air and buzz of change. The film looked lush, evil and beautifully orchestrated, garnering comparisons to the more European side of 70s terror. Despite Anchor Bay’s new, official trailer, which aims for a bit more of a generic DTV thriller vibe, it thankfully still looks as such. 

THE LORDS OF SALEM stars Sheri Moon Zombie as Heidi, a radio station DJ living in Salem, Massachusetts, who receives a strange wooden box containing a record, a “gift from the Lords.” Heidi listens, and the bizarre sounds within the grooves immediately trigger flashbacks of the town’s violent past. Is Heidi going mad, or are the “Lords of Salem” returning for revenge on modern-day Salem?

We’ll find out if the film delivers on weird, pagan pleasures April 19, 2013. You can catch both trailers, as well as the latest one-sheet, below. Apple premiered.

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