“EVIL DEAD” to win the weekend box office
The jockeying to report box-office news first has gotten to the point where weekend totals are being estimated on Friday afternoons. But it already looks like EVIL DEAD is a safe bet to hit the number-one spot in its opening frame.
Deadline is reporting that the TriStar-released remake will do $11-15 million on 3,025 screens today based on matinee trends, setting it up to gross in the $30-million range for the weekend (it took in a solid $1.8 million in Thursday late-night shows). That’s a very strong launch for a hardcore R-rated horror feature and should be the best genre opening of the year, beating out Universal’s MAMA, which took in $28.4 million in its first three days in January. The new film directed by Fede Alvarez and godfathered by EVIL DEAD creators Sam Raimi, Rob Tapert and Bruce Campbell is on track to be one of the best-selling horror movies ever on Fandango, making up 35 percent of its on-line ticket sales today.
EVIL DEAD won’t unseat 2009’s FRIDAY THE 13TH, which had the best horror-remake first weekend ever with $40.6 million (though it collapsed thereafter and topped out at $65 mil); the current champ among ’70s/’80s reboots is 2003’s THE TEXAS CHAINSAW MASSACRE, which grossed a total of $80.6 million. Second place this weekend looks likely to go to JURASSIC PARK 3D, which appears headed for $15-18 million for the three-day period. Refined estimates will be reported Sunday afternoon and actual figures on Monday.