Partway through director Josh Johnson’s VHS doc, Alamo Drafthouse programmer Lars Nilsen explains, in his summation, culture hasn’t yet reflected on the impact of the dead (or not so) format. That impact, when looked at historically is where REWIND THIS! shines. Filmmakers like Frank Henenlotter, Charles Band, JR Bookwalter and Roy Frumkes (who very humorously hates the format), whose movies lived and found audiences on VHS, offer fantastic context and insight on being at the forefront. Anecdotes about shining to tapes before studios and the early days of sell-through prices make for great stories, while arguments about just what VHS did for low budgets, both on the distribution and filmmaking ends, are just a few buzz words away from sounding incredibly similar to the current pro-talk for digital revolution.
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